by Ben Pate

American Racing Wheels come from the industry standard company called American Racing Equipment company that has over 50 years of experience in the racing wheel and rim industry. They offer all kinds of wheels for a wide variety of vehicles including SUVs, muscle cars, trucks and other off-road vehicles.

They also provide all kinds of accessories for all types of vehicles including metal signs, posters stickers, banners, replacement caps, headgear, car care products T-shirts and jackets for both men and women. All these can be found online.

In the 1950s American Racing Equipment Company was founded by Romeo Palimedes who was a pacemaker in early drag racing. He got together with J. O. Ellison, who was a machine shop owner. He helped to create drag racing wheels for his car. They were me of a revolutionary material called magnesium to have a increased ratio of strength to weight, and his wheels were like no other wheel manufactured at the time. Soon they added Tom Griffith to the mix, who was an engineer ahead of his time in the rest became American racing history.

American Racing Equipment met the needs of the street and hot rod racing sport offering lighter weight, high-tech performance wheels that took the sport to the next level. Over fifty years have passed and with it has come American Racing Wheels and American Racing Rims keeping the tradition alive with high-performance wheels and rims for the amateur, street and professional racer. As well, they also supply customized wheels for passenger vehicles, SUVs, vintage cars and trucks.

They also have Rims for passenger vehicles, trucks, off-road vehicles, SUVs and vintage cars. American Racing Wheels are also known for the rising popularity in the custom wheel craze that swept the nation in the 1960s supplying their innovative designs including the Americans, Torq Thrusts and 5 spokes. American Racing Wheels Torq Thrust, now considered classic with its tapered parabolic spoke is light weight with an advanced brake cooling system.

This became the model for high performance wheels with custom rim and wheel enthusiasts. Because it was one of the most famous wheels ever made, it was featured in Hot Rod Magazine in 2005 as one of the vehicle parts that was revolutionary in design and manufacture in the car industry. American Racing Wheels and American Racing Rims were reintroduced into the market in 2002 when, in combination with DuPont, they released a new Teflon coated wheel that came from two years of exclusive partnering with the DuPont company. These new wheels were designed to resist brake dust, tested favorably in NASCAR conditions and were extremely easy to clean. Considered the next step in racing wheels, these have become the hallmark stamp of wheel technology.

1700+ employees currently work in the manufacturing and distribution section of American Racing Equipment company. They carry on the vision of their founder, Romeo Palimedes who felt that attention to detail and excellence in craftsmanship would make precision alloy wheels that dominated the industry. With state-of-the-art facilities, they have produced over 3 million dollars in wheels as of 2001

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